Mayor Madden: City’s Official YouTube Channel Breaks 40,000 Views, Hits Subscriber Milestone

Mayor Madden: City’s Official YouTube Channel Breaks 40,000 Views, Hits Subscriber Milestone

Launched in November 2018, the City’s official YouTube channel has become a popular digital resource for Troy residents to stay connected with City Hall during the COVID-19 pandemic

Nearly three-quarters of total video views (30,000+) and new subscribers (400+) were experienced during the last 18 months, accounting for nearly 75% of the total views since launching in November 2018

Mayor Madden: the City’s YouTube channel is one of many online resources available for residents to stay connected with City Hall, encourages public to visit the channel and subscribe

TROY, NY – Mayor Patrick Madden today announced the City’s official YouTube channel has reached several major milestones, breaking 40,000 views since launching in late 2018. The channel also gained over 500 individual subscribers. The channel is available online at www.youtube.com/troyny

Almost 75% of the channel’s views (30,000+ / approximately 1.7K hours) were experienced during the last 18 months. Over 400 individual subscribers were added during the same period (currently totaling 542), a sign of the channel’s growing popularity. The increase coincided with expanded use of video, live-streamed events, and online public meetings during the COVID-19 pandemic.

Mayor Madden said, “We’re excited to see the continued growth of our official YouTube channel. During the pandemic, this digital tool enabled us to broadcast public meetings and other updates directly to the public, one of many online resources available for residents to stay connected with City Hall and to receive information on municipal resources and projects. Reaching 40,000 views demonstrates the continued importance of this platform, and we’re excited about future opportunities to grow the channel and increase civic engagement with the public.”

The channel features an archive of approximately 150 videos, including State of the City Addresses, small business openings, swearing-in ceremonies, live streamed events, and video announcements regarding City programs and initiatives. The channel was originally launched in November 2018 as part of the City’s efforts to better connect Troy residents with City Hall. The initiative included the launch of a dedicated “City Hall Connects” community email newsletter, expanded use of social media and other digital tools across multiple platforms, and an updated City website.

A list of popular videos posted on the City of Troy’s official YouTube channel is available below:

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Press Contact:
John Salka, Communications Director
[email protected] / (518) 279-7131

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About the City of Troy:

Incorporated in 1816, the City of Troy is the seat of Rensselaer County government and the county’s largest municipality by population. Situated on the eastern bank of the Hudson River, the City boasts seven miles of waterfront, a largely-preserved historic downtown, diverse neighborhoods, and several major colleges and universities. Troy’s history as the nation’s largest manufacturer of detachable cuffs and collars earned the City’s nickname “the Collar City.” A former steel & iron manufacturing powerhouse of the 19th and early 20th century, the City is now home to a growing hub of tech, video game development, restaurants, and retail.

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